I was recently given the task of branding the Labour Party's recent Conference gala dinner.

This involved creating a logo to be applied to the various materials that would be produced for the event. It needed to look classy (tables sell for up to twelve grand), and fit in with Labour's existing style guidelines (typeface, colours etc).

Anyway, you can see what I came up with above. The second image is a proposed brochure cover featuring the Imperial War Museum in Manchester (this years Conference was held in the Lancastrian conurbation). As well as the brochure, the logo was used on invites, reply cards, admittance cards and signage and branding at the function itself.